Cannes Lions

LISNR

R/GA, New York / LISNR / 2015

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Overview

Entries

Credits

Overview

Execution

LISNR exists to drive powerful, meaningful second screen experiences by understanding where consumers are and what they are doing. Using that information, creators can craft engagement points that interact with consumers via their LISNR-powered mobile app. From the LISNR CMS portal, developers download the LISNR SDK to plug into their app. Then, they upload content and experiences, and connect that to a Smart Tone, the audio trigger for the environment. That Smart Tone is then downloaded, and when played, triggers content on the LISNR-powered app. Users receive a pop-up message and a push to the app for content.

Outcome

Marketers and innovators across live and media industries have turned to LISNR to help them curate experiential, informational, and social connections through mobile. With a superior presence and proximity technology, LISNR creates the best moments for connection and the best opportunities to use them. We routinely post +50% engagement rate with LISNR-powered applications. Our presence at the Budweiser Made in America Festival, Labor Day Weekend 2014, garnered a 90% engagement rate on delivered content. Sports teams, such as the Dallas Cowboys and the Buffalo Sabres, have used those measurable engagement analytics to engage sponsors on mobile channels with innovative inventory, delivered by LISNR Smart Tones. Other technologies routinely post single digit engagement numbers, at a far higher implementation and total ownership cost. They require specific hardware, operating systems, or environment conditions. LISNR is more reliable, scalable and efficient, delivering better results at far less cost, with no hardware requirements.

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