This is a recreation of a real type of 9-1-1 call in which a victim of domestic violence pretends to order a pizza so as not to arouse the suspicion of her abuser who is nearby. The 9-1-1 operator eventually picks up on the real reason for the call and sends help.

By bringing a chilling 9-1-1 call to life in which a woman is forced to mask her cry for help by pretending to order a pizza, we were able to show how isolating and terrifying it is to be a victim of domestic violence. We also demonstrated that by listening for the signs, we all have the tools to help those who need it most.

• Change in Behavior

o 25% increase in traffic to hotlines

• Media Impact

o 114.4 million viewers tuned into the broadcast of Super Bowl 49

o 1,022,170,237 total media impressions

o Social

• Twitter: 16 million impressions Super Bowl Day (vs. 31,700 impressions the previous Sunday 1/25/15)

• YouTube: Over 7 million views

o Web

• 65% increase in visits to website (nomore.org) (1/9/15-2/9/15 vs. 12/8/14-1/8/15)

• 83.83% increase in unique visitors

• Almost 1 out of every 5 visitors to the pledge splash page, took the pledge

o E-mail database

• Increased our e-mail database of subscribers by 116% during the 2014-2015 regular season through Super Bowl week.