This work was the result of a partnership between the National Football League and NO MORE, a

campaign to end domestic violence and sexual assault. The NFL donated production and media for the first-ever Super Bowl commercial about domestic violence and sexual assault, resulting in one of the year’s most talked-about ads. The haunting recreation of a 9-1-1 call masked as a pizza delivery order was seen by more than 114 million people and 7 million times online. Earning 1 billion media impressions, this single piece of communication raised the level of discourse in America around domestic violence and sexual assault, and drove massive spikes in website visits and pledges to learn more and take action.