Cannes Lions

LISTENING CAMPAIGN

SAATCHI & SAATCHI BRUSSELS, Brussels / BOODSCHAP ZONDER NAAM / 2007

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BRIEF: Make people understand that listening will not only bring them closer together but that listening is also very enriching and simply fun too.

OBJECTIVES: Enhance human relationships in our society, specifically focusing on 'listening' as a trigger for better social contacts, and thus a less grim society.

TARGET AUDIENCE: Basically all citizens of Belgium, with a strong focus on the young.

CREATION: A website without a single written word on it, the whole site was pure sound. Human voices you just had to listen to. They were the content of the site and the navigation tools.

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