Cannes Lions

LISTERINE MOUTHWASH

JWT, London / PFIZER / 2006

Film
Film

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Overview

Description

Nothing sorts out bad breath better than Listerine.But unlike other mouthwashes Listerine kills 98% of the bacteria that brushing misses.

Now we could have dramatised the efficacy of the product in some dull, guys-in-white-coats-in-a-lab type of way but we thought we would push it; ultimately if you use Listerine you will spend less time with your dentist.And who says you can't make ads about pharmaceutical products that are funny?

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12 items

Thank you!

McCANN HEALTH, London

Thank you!

2020, PFIZER

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