Gamify fueling up at Caltex by using a number that appears on the station's gas pump and a number on the car's plate.

Caltex launched the ‘Liter Lottery’ promo.

The mechanics:

1. Fill your tank with any Caltex fuel.

2. Wait for the liter meter to come automatically to a full stop.

3. If the last number on the meter matches your plate number’s last digit, your gas is free!

The promo has began running in September 2016.

‘Liter Lottery’ has been mounted in 72 Caltex stations to date all over the country.

1. 1.1 Billion impressions.

2. 233% increase in full-tank purchases.

3. Caltex Clients have directly attributed to the promo a spike of 198% in fuel sales.