Cannes Lions

LITERACY ASSOCIATION

MEDIACOM, Dusseldorf / BUNDESVERBAND ALPHABETISIERUNG / 2004

Awards:

1 Shortlisted Cannes Lions
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Newspapers depend, more than any other medium, on the capacity to read, especially as the daily press uses so few illustrations. Therefore an unreadable cover page makes you feel very uncomfortable and helpless, just as illiterates often do. Two explanatory ads within the same edition were used to ask readers to support illiterates and raise funds for Alfa Telephone.

Outcome

Via cost-free publishing thanks to the 'Frankfurter Rundschau', and widespread reporting in other media, charitable donations increased significantly after publication.

Similar Campaigns

7 items

Shortlisted Cannes Lions
Ridiculous Excuses Not To Be Inclusive

SMALL, New york

Ridiculous Excuses Not To Be Inclusive

2023, COORDOWN

(opens in a new tab)