Cannes Lions
LEO BURNETT, Warsaw / LEO BURNETT / 2013
Overview
Entries
Credits
Description
Many of us have dreamt of writing a book and being a famous writer. We would like to show that dreams could come true. We also wanted to show that everyone could find the inspiration during work, which can be really engaging and stimulating.
Execution
If books can evolve from notes taken down on matchboxes or napkins, it’s possible to write a book from notes in an office calendar. Besides, we spend half of our life working, so that could make a good story. And then we created our calendar. "2013. This is my year“ is the office calendar that is designed as a book. It includes: imprint, publisher’s note, appendix, colophon, book review, and also the name of the author and his photo. The book is divided into blank monthly chapters, ready to be filled in by the author.
Outcome
200 recipients and 34 people who sent requests for additional copies started to think about their jobs in a more reflexive way, discovered the passion for writing and started to write books about their private year of 2013. The writing of all these books is in progress. Besides, our calendar became an attractive and inspiring office gadget, which created buzz in advertising and marketing circles.
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