Cannes Lions

LITHIUM BATTERIES

DDB SOUTH AFRICA, Johannesburg / ENERGIZER / 2008

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Brief: To increase sales of Energizer Lithium Batteries over the Christmas period.

Target audience: Parents, due to the amount of batteries being purchased over the Christmas period, namely for toys. What would the result be of toys with dead batteries? Bored children. The result of bored children? A parent’s worst nightmare.

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