Cannes Lions

Little Cleaners

OGILVY & MATHER GROUP HONG KONG, Hong Kong / HONG KONG CLEANUP / 2016

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HK Cleanup is a voluntary organisation that has helped to remove over 17,000,000 pieces of trash from Hong Kong’s beaches, streets, and country parks - but because the landfill sites in Hong Kong are nearly full, they need volunteers now more than ever. Their mission was to encourage 100,000 Hong Kong people to join them for a massive clean up operation that could make a massive difference to Hong Kong.

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