Our main objective was not increasing “likes” on Spoon’s Facebook, but turning our clients into our menu’s promoters by posting a picture of our dishes on their own social platforms.

The flags we put in each dish immediately turned them into a new media that worked beyond the restaurant, first, generating a discount for our customers through their social networks and second, making our menu viral in a natural way.

Our dishes turned into media and quickly went viral in social platforms, tempting thousands of potential costumers and increasing the visit rate to the restaurant between 7% and 8% during the months the promotion was implemented.