Little Notions are a new range of sweet treats with in-built 'girlie logic'. Girlie logic is all about logically illogical reasons women find to feel less guilty about indulging themselves. Little Notions have been specially created using girlie logic to make perfect sense in your life. We brought to life the concept of girlie logic in a series of online advertising ideas featuring the product. The look and feel was inspired by the distinctive packaging and the phrases that feature on the pack. The ideas were designed to appeal to women by empathising with them in a humorous way.