With an alliance with MARCA.Com, the nº1 sports news platform in Spain, we broadcasted the Bayern Munich vs Benfica match on a live Pre-Roll.

The pre-roll lasted 20 sec. and then, the original video started.But the users watched our pre-roll, and refreshed the page to continue watching the live match.

• Implementation

The pre-roll was broadcasted in all news videos from Marca.com webpage for 90 minutes (the entire football match).

• Timeline

5/4/2016

• Placement

Marca.com, banners and social media

• Scale

National

• Reach 836.325 users saw the pre-roll in just 90 minutes (entire football match) 74% of that users clicked on the refresh button to continue watching the match.

• Sales Sales increase by 36% Thanks to the action and it impact, we have 15.683 new customers.