Cannes Lions

LIVE FOR YOU

ENJIN, Tokyo / undefined / 2017

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Overview

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Credits

Overview

Description

“LIVE for YOU” was a transcendent VR experience that surrounded participants with advanced 360° spatial sound and images recorded from a live event. Each viewer could enjoy the dynamic performance as the sole spectator from a perspective close enough to see the artist's breathing, sweating and vein pulsing. An astonishing surround effect was made possible by VR camera equipment with 4K film resolution. Live VR recording is often encumbered by the presence of a cameraman who may appear in the field of vision. But our cameras were operated through motion control to allow recording of more people in all directions. We also utilized YouTube spatial audio technology (Android smartphones only) that enables sound to be heard from the direction corresponding to the angle of view.

Execution

The VR experience, with transcendent surround effects, was provided for 10 days. Visitors to our venue enjoyed the exciting VR experience from special VR chairs, which could rotate 360°, while wearing headphones and viewing a smartphone with attached cardboard headset.

Outcome

The venue was full every day and attracted 150% of our estimated number of visitors, coverage by 226 media outlets (including TV), 220,000 YouTube views, and 6,000 tweets reaching 7,450 000 accounts.