After making the biggest investment in network infrastructure in the last 20 years, Vodafone was certified as the best 4G network in Romania by the independent auditor P3. Having the best network has been a key differentiator for years now, but our superiority is constantly challenged by the competitor’s claims.

Vodafone is a brand that has always rooted its communication in local realities and tensions and empowered Romanians to overcome their barriers. So instead of restating our network leadership we set out to prove it with a live demonstration of its reliability and coverage.

“Live. From a different world” was a series of 8 episodes livestreamed on Facebook from the most remote places in Romania where the last tradition keepers live.

The show was highly interactive and people from all over the country could connect to the elders from the “other Romania” and engage in a real conversation with them. Even Romanians from abroad got in touch.

The media campaign was a mix of digital (display / programmatic), FB promoted posts and special TV presence and regular TVCs broadcast a few days before the events (to build interest). For the first time we promoted an online show using 20” TV spots on the main TV stations.

The campaign generated media stories and engaged top Romanian celebrities, designers and even Emmy awarded journalists.