The brief: To create awareness for Live Meeting - an application that allows users to share documents in a virtual meeting.

The Idea: Business travel stops here. You can use Microsoft Live Meeting instead of travelling to face-to-face meetings. We dramatised this in a viral film. It showed a smarmy businessman coming to a grisly end on his travels. It led back to a quirky microsite that educated visitors on the product.The results: The first viral alone attracted over 810,000 viewers. It was also highly rated on viral sites, getting a 93% rating on BoreMe.com.