Cannes Lions

LIVE MUSIC EVENT

Y&R MALAYSIA, Kuala Lumpur / MOONSHINE PRODUCTIONS / 2011

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Overview

Entries

Credits

Overview

Description

Moonshine was founded by musicians for musicians. It is a grassroots organisation that actively promotes and arranges live sessions for local independent musicians. Apart from a few hardcore fans, not many people have heard about the company. We needed to create and spread awareness, while at the same time connect with upcoming artistes.

Execution

Everything we do, whether it’s something mundane like hanging laundry, moving heavy furniture or even painting the house, is a form of dance. Dance is everywhere. Like music, it is part of life. As such, what better way to promote local independent music than to make it relevant to life itself. We intentionally used different illustration styles to showcase the different types of music.

Outcome

The campaign was recently launched. It was supported by other media not shown in the entries. Quantitative results are still being tabulated.

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