Campaign Objectives:To trigger higher interaction on Y! Answers India. Essentially, (i) Getting people to answer questions (ii) And, to read the answered questions.Target audience: Anybody and everybody who searched for information on a topic online.

Method:We built a technology we call LiveContext which (a) Recognises new questions on the site (b) Picks out relevant words from them (c) Advertises those questions real-time online. (d) Gets people to the site for answering questions/reading them.

Results:Yahoo India recorded 35% more interaction & page views per user on the site thus meeting our initial campaign objective, and how!