Cannes Lions

LIVES 4 OF 4 "BEN"

McCANN WORLDGROUP PHILIPPINES, Taguig City / FULLY BOOKED / 2017

MP3 Original Language
MP3 Original Language
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Fully booked is one of the largest and most famous bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well.

This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the characters in the story. At the end of each spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com.

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