Cannes Lions

LIVING WALLET

DENTSU, Tokyo / ZAIM INC. / 2014

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We made a prototype of "LivingWallet" in the summer of 2013, posting a video to introduce the function of the wallet on the web. Within a half year, we have held exhibition events at several places. The process of all the production went smoothly as we planned.

Outcome

After we posted the product video on Youtube, "Living Wallet" became viral across the world. "Living Wallet" was featured in some of the biggest media in the world, including BBC, CNN, ABC, Discovery Channel, Daily mail, Mashable, and Creators Project, despite the fact that the budget was only 1 million yen with no PR fee. As a result, the name of the product, "Zaim," and its message "wise and fun way of saving" became widely known to people all over the world. It ended up that the number of users has become more than quadruple compared with the previous year.

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