Cannes Lions
SKY-FRAME AG, Frauenfeld / SKY-FRAME / 2021
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It’s a cold winter’s night in a suburb of Moscow. A family gathers in their home to celebrate a young girl’s birthday. As she gazes through the full-height sliding glass doors, the girl imagines a figure skater pirouetting gracefully on an ice rink as the snow falls softly around her. Is she daydreaming about her future self? All we know is that she sees more than the simple reality beyond the glass.
This poetic vision of childhood imagination is captured by Swiss frameless sliding door specialist Sky-Frame. The film, which is titled ‘Living with Sky-Frame: Moscow’, invokes feelings of familial comfort and long evenings spent indoors sheltered from the elements, as well as reminding us of the wonder of youth. Its core message is that it is not what is visible through a window that matters, rather it is about what we see.
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