The commercial Wedding tells the story of a groom who marries his mother instead of his bride. The explanation for this quaint choice is the wonderful food that only a mother is capable of doing. The film promotes The Culinary Week at Livraria da Vila.

To implement the Wi-Fi of Knowledge, we installed Antamedia, a software for managing and distributing Wi-Fi networks. With this, we could implement our visual programming on the screens of mobile devices and control the changing of questions every three hours, making the game more dynamic and entertaining.

The Wi-Fi of Knowledge was a success. The public immediately understood the mechanics of the project and had fun looking for the answers around the store and on the table. After 1 month of implementation, 50,000 people were reached. The Wi-Fi of Knowledge caused a huge buzz on all the social networks and was talked about in an extremely positive way, taking knowledge to the customers and enhancing the image of the Livraria da Vila as an important center of knowledge and culture in São Paulo.