Three words that say everything about the way we work.

Each word describes a step in our brand design development process. And yet, each step also represents a concrete proposal for a solution.

Revision

There is a story behind every brand design. And we respect these stories.

We understand the significance of design and how it can come to define a brand or

product.

A revision is sometimes all that’s necessary. So we start at the beginning by

breaking down the existing design to examine the importance of each individual component.

Evolution

We learn about a brand’s background through Revision.

Evolution is about taking it a step further. The perception of a brand’s visual expression changes in time with the world around it, and this belong to Evolution.

Always keeping in mind where it came from.

Revolution

Revolution is a big word. But at this stage in the process, it’s our duty to think big.

If Revision is about challenging the status quo and Evolution is about challenging the brief, then Revolution is about challenging ourselves. And we do it with a design solution that is both unexpected and surprisingly.

To distinguish and visually communicate the licorice flavor that is the basis of Läkerol pastilles, a graphic pattern was combined with colors often associated with Brazil: blue, yellow and green. These are complemented by red, yellow and orange to represent the fruit flavors of the limited edition products.

Fictitious names were created to with the help of two common endings in Portuguese: LAKRIÇÃO and FRUTIÑHO, to further emphasize the Brazilian aspects of two new flavors.