While a cybernaut waits for a music or news video to load, all of a sudden, in the lower part of the screen, a Toyota Hilux would appear backing in and park all the way at the beginning of the video loading bar, the driver would get down and walk to the track ball and put it on the bed of the Hilux. Then he would get back in the truck and drive out of the screen, while the video loads. At that moment our message would appear: Toyota Hilux can carry any load.

With this digital action we achieved 80% of awareness in one week and 300% increase in video views in portals that you visit, once again proving that Toyota Hilux can carry ANY load.