Eurobest

Local bar against national shame

SAATCHI & SAATCHI UKRAINE, Kiev / GASTRO-BAR REBRA&KOTLETY / 2018

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Strategy

We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv.

Execution

We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv.

Outcome

“Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing.