Odis is the safer locks in Chile, so we made a campaign that show us this benefits

The Idea: Continuing with the concept and message from last year's press and outdoor campaign, we decided to reformulate it in a new outdoor concept consisting of an in situ ad.

In order to achieve this, we created a structure consisting of 3 intertwined numbers which at its centre contained an inaccesible backpack and installed it in different parts of the city.

The numbers were intertwined in such a way that the backpack became absolutely inaccessible to anybody trying to either open it or take it, replicating the exact function of a coded lock.

Due to this promotion being made recently, the client still doesn't have quantifiable results, but the campaign was aligned with the previous projects collaborating to the growth of the brand image, creating awareness and improving brand's TOM positioning.