Cannes Lions
DDB CHICAGO, Chicago / HENKEL / 2004
Overview
Entries
Credits
Description
"Scientist" conducts test to show that using Loctite Power Grab will save a ballerina figurine from being smashed. He glues two bricks, one with Loctite, one with "leading brand", above two figurines. THe Loctite brick holds while the other falls, breaking the figurine.
Similar Campaigns
12 items