Cannes Lions

LOCTITE POWER GRAB ADHESIVE

DDB CHICAGO, Chicago / HENKEL / 2004

Film
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"Scientist" conducts test to show that using Loctite Power Grab will save a ballerina figurine from being smashed. He glues two bricks, one with Loctite, one with "leading brand", above two figurines. THe Loctite brick holds while the other falls, breaking the figurine.

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