This piece was made for physicians specializing in women’s health. These HCPs were familiar with Loette, but thought of it as an older birth control option. Through the video, we showed a younger, fresher side of the brand they have come to rely on.

Loette’s 5 depicts the key benefits of Loette in achieving effective contraception, using a metaphor of a coordinated secret mission. We enter a darkly lit city, where a heist is about to go down. The Mastermind gives a nod to the Regulator, setting the process in motion. At our target building (which represents the uterus), the Smooth Operator gets the signal to distract the security guards. While the men are mesmerized by her impossibly smooth skin and sultry walk, the Dependable drops in and steals the keycard. She uses it to hack into the system and activate contraception. At this moment, the city is flooded in light. But the security measures within the building have been tripped, triggering a laser alarm system to engage. The Dependable deftly navigates in between the lasers, leaps off the roof and into the getaway car, where the team speeds off to safety. Mission accomplished.