Cannes Lions

LOGISTICS

BBDO NEW YORK, New York / FEDEX / 2010

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A young office worker makes the mistake of using someone other than FedEx to ship an important document. Once they learn of this, his coworkers know he’s going to need some luck to get the shipment there—so they suggest he employ various time-tested superstitions like crossing his fingers or knocking on wood. But as we find out, luck doesn’t come easy in this office.

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