As we read a loving husband’s “I miss you” text to his wife who is away for work, James Vincent McMorrow’s cover of Steve Winwood’s famous song “Higher Love” really helps to convey the tender feelings they share. However, we soon discover that his loving texts are actually a request for her to unlock his car from outer space using the “My Hyundai” app on her phone. That’s where the meaning of the song, “Higher Love” changes from a love ballad to a requirement for patience as an astronaut, who is in the middle of her spacewalk, is interrupted so that she can unlock her husband’s car. Now that’s the definition of higher love.

Steve Winwood’s song, “Higher Love” is a 1980s American classic. The meaning of higher love both in the context of literally being higher (in space), and the love between a husband and wife fit nicely for this spot. The original song has an 80s vibe to it, so we picked McMorrow’s recent cover of the song to give the spot a more contemporary and sentimental feel while keeping the meaning of the original lyrics. By the end of the spot, you could feel the astronaut’s higher love for her husband when she helps him fix his mistake even though it’s interrupting her far more important spacewalk.