Cannes Lions

LONG DISTANCE RELATIONSHIPS

ACADEMY FILMS, London / BARCLAYS / 2014

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Tribute is paid to the dedication of fans in faraway places who get up at the crack of dawn, or climb aboard buses to travel the great distances required to support their team. Their disappointment is every bit as heartfelt as that felt by those at the ground who witness their team's failure at close quarters. It shouldn't matter quite so much, but every one of us affected by this infuriating bug, knows that it does.

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