Everyone loves rugby in the Argentine province of Salta; it’s their biggest passion like nowhere else in the country. Salta Beer is the main sponsor of the Rugby Salta Union and is also the beer chosen by the toughest guys of the province. We needed to launch an environmental awareness campaign that would get our sponsored sportsmen directly involved. But how were we going to convince these heartless men to be part of the project?

We developed a recycling program for the cans of Salta beer drank in third halves and pubs; that’s how the Salta Rugby Spikes were born. A special activation using this essential sport element to raise the environmental awareness of these nice guys. Now, our sponsored players have the perfect excuse to protect the environment and bring Salta into the field with them to play rugby.

With this campaign, we achieved raising the environmental awareness of the rugby players and made them join our project. We recycled over 2,143 beer cans in one month; 200% more than the previous month and produced 1,224 recycled spikes. 102 Rugby players are using Recycled Salta Spikes.

And we achieved the free co-branding of the biggest sport brands. Now Salta Beer is inside every local rugby club, without having signed a single contract.

We developed a new recycling program for the cans of Salta beer drank in third halves and pubs; and we created the Salta Rugby Spikes. A campaign to convince the rugby players to protect the environment and also bring Salta into the field with the rugby players to play rugby.

• With this campaign, we achieved raising the environmental awareness of the rugby players and made them join our project.

• We recycled over 2.143 beer cans in one month, 200% more than previous month, and produced 1.224 recycled spikes.

• 102 Rugby players using Recycled Salta Spikes.

• We achieved the free co-branding of the biggest sport brands: Nike, Adidas y Asics.

• Now Salta Beer is in every local rugby club, without having signed a single contract.