The campaign identity is classic fashion editorial chic with a playful twist. There’s a serious tone that makes it all the more fun to see puppets in the mix. Shot by British-Ghanaian photographer Campbell Addy, part of fashion's new vanguard.

The puppets were treated just like real people with real personas, each bringing their story to the shoot. They are literally the embodiment of pre-loved fashion. And also represent the diversity of the buyers and sellers that make up Vestiaire Collective. Miss Classique epitomises taste in luxury fashion, Rich represents the smart sellers, Lady Green is all about the brand’s core value of sustainability, Drops speaks to a second chance at limited releases and Hunter has a keen eye for vintage.

Typography, also playfully classic, nods to this idea of a collective of differences. While the colour palette stylishly compliments the brand’s signature orange, giving a richness to the images.