Cannes Lions

Longmorn Brand Redesign (Distiller’s Choice)

TURNER DUCKWORTH, London / CHIVAS BROTHERS / 2017

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Overview

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Credits

Overview

Description

We used the train as the icon for the brand, at the time a symbol of progress, of engineered excellence, of new possibilities, now part of a great Scottish tradition.

Execution

We used the graphic language of the railways to detail our packaging, for example tickets and timetables from that era. We used purple as a distinctive brand colour to reflect our luxury cues with gold and silver detailing.

Outcome

TBC

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