Eurobest
FORSMAN & BODENFORS, Gothenburg / VOLVO / 2016
Awards:
Overview
Entries
Credits
Background
Construction trucks are all about robustness and mobility. And Volvo Trucks has developed the sturdiest and most innovative construction truck in the market. But since Volvo is a relative newcomer in the segment – they are known for their long haul trucks – the sturdiness needed to be proven.
Description
What could be the toughest possible test for the Volvo FMX? The idea was to put the truck in the hands of a little child. Four-year-old Sophie got to drive it with a remote control – for real. And to challenge the truck, we filled a construction site with all sorts of obstacles.
This live test was set up to demonstrate the sturdiness and mobility of the Volvo FMX. A extremely strong cage construction, cast-iron front corners and skidplate of high-grade steel make this a very tough truck. And thanks to Automatic Traction Control – a revolutionary new feature that automatically engages the front axle when need ed – the truck won’t get stuck.
Execution
• The film was published on Volvo Trucks YouTube channel and Facebook page the 3rd of December 2015.
• The film and a press kit was also available for editorial publishing globally.
• The demo film was at published on YouTube and Facebook at the same time.
Similar Campaigns
12 items