Cannes Lions
LEW LARA , Sao Paulo / WARNER BROS / 2004
Overview
Entries
Credits
Execution
The props with the cartoon figures that transmitted the concept of the movie as well as the context of the situation created, were strategically thought out, selected and allocated in accord with the place chosen for the action. The perfect match between the pieces and the scenario created an atmosphere of fantasy within an everyday situation, bringing the universe of the movie to its target public and transmitting the information precisely as intended.
Outcome
The action, in addition to its instant impact on the targets present at the airport, also generated a great deal of buzz. What’s more, it was covered by various news sources, significantly increasing its reach via spontaneous media.
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