Cannes Lions
AKQA, San Francisco / XBOX / 2008
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Description
The widget was a part of a multichannel campaign specifically designed to enhance the Lost Odyssey site experience by providing users with extended fragments of lead character, Kaim’s dreams in the form of never-before-seen HD game footage. To unlock this content, users were prompted to punch in unique puzzle codes and after unlocking all 9 were given a video of all the clips brought together. The clips formed a mesmerizing visual collection of Kaim’s past dreams and hinted at his daunting challenge waiting ahead.
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