Cannes Lions
RETHINK, Vancouver / OVER THE BRIDGE / 2021
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To draw attention to the music industry’s mental health crisis, we used artificial intelligence to create new songs by members of the 27 Club — a group of legendary artists who died at just 27 years old after battling mental health issues. The Lost Tapes of the 27 Club showcases the music that greats like Hendrix, Winehouse, Morrison, and Cobain could have created, had they gotten the mental health support they needed.
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