Cannes Lions
BUNGALOW 25, Madrid / FOX INTERNATIONAL / 2008
Overview
Entries
Credits
Execution
We chose the most representative element of the TV serial and presented it to the audience in a showy and original way: we made a life-size replica of the tail of the aeroplane of Oceanic Airlines flight 815 and recreated the accident with which the series began.As a setting, we chose the best tropical garden in Madrid: the Atocha railway station; a very emblematic and attractive place, in order to reach the highest audience as possible.
Outcome
High media coverage in TV, press and specially internet. First Position among pay TV Channels
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