Lotte carried out an integrated design project of their sweets’ packages, posters and art books, rendering them appealing and impressive. Black Black is a chewing gum with strong flavour that will keep you awake. Flavono is a chewing gum with fresh mint flavour to refresh your breath. The brief was to create appealing and impressive designs for these 2 chewing gum products.

For Black Black, which is a chewing gum with a very strong mint flavour, red and silver have been used for colouring to express its strength. In addition, the inside wrapping papers have been designed to be eye-catching designs.For Flavono, a fresh mint flavoured gum to refresh the breath, green and white have been used for colouring to express its clear refreshing flavour.We even differentiated every inner wrapping paper of chewing gum, so as to express the fun that sweets can offer to you.

Both Black Black and Flavono are now sold nationwide in Japan supermarkets, convenience stores and so on, and are receiving very positive reactions from consumers.