Cannes Lions
MacLAREN McCANN, Toronto, On / OLG / 2011
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As a brand, LOTTO 649 has always been about caring and sharing. It’s not about what can be bought with your winnings, but the experiences you can create.Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649.
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