Cannes Lions
BBDO SAN FRANCISCO, San Francisco / CALIFORNIA LOTTERY / 2009
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Description
Thanks to the California Lottery, millions of people win all over California every month. Yet the thing is, most people who win don’t win millions of bucks. They might only win a couple hundred or thousand. Still, that’s pretty cool, right? Well, instead of showing the winnings in monetary amounts (something for Lottery advertising that tends to be a little cliché) we thought it would be smarter to show the winnings in objects that represent the winning or the aftermath of a moment where that winning has just taken place.