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OVERVIEW

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Lotto has Sweden’s biggest lottery-prize (the largest so far: 22m euro), which anyone can win, even a woman who spends all her millions on a luxurious home for cats.

Similar Campaigns

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JUNG RELATIONS, Stockholm

The Main Sponsor Intern

2020, SVENSKA SPEL

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Shortlisted Spikes Asia

DENTSU PUBLIC RELATIONS, Tokyo

Kobayashi City Department of SimCity BuildIt

2019, EA GAMES

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JUNG RELATIONS, Stockholm

Home Swede Home

2018, SVENSKA SPEL

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DDB CHILE, Santiago

PLAY DOH

2015, HASBRO

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JUNG, Stockholm

THE LIVE PULSE

2014, SVENSKA SPEL

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DDB BRASIL, Sao paulo

GYM

2013, COMPANHIA ATHLETICA

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PUBLICIS BRASIL, Sao paulo

THEME PARK

2012, HOPI HARI

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LOLA, Madrid

INTERNET

2012, UPLOAD CINEMA

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FORSMAN & BODENFORS, Gothenburg

LOTTO

2010, SVENSKA SPEL

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OGILVY BUDAPEST, Budapest

HOTWHEELS

2008, MATTEL

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Shortlisted Cannes Lions

CARAT SWEDEN, Stockholm

TRISS LOTTERIES

2007, SVENSKA SPEL

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STENSTROM & CO., Stockholm

INSTANT TICKET LOTTERY

2001, SVENSKA SPEL

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