Cannes Lions

LOTUS 7 SOFTWARE

OGILVYONE WORLDWIDE BRAZIL, Sao Paulo / IBM / 2006

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Overview

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Credits

OVERVIEW

Outcome

This was IBM’s first event in such an innovative and interactive format, which put together actors’ performance, speeches and a new way of communicating with the public, generating great sales opportunities. The results were almost twice higher than expected. IBM sent 2136 invitations and 370 persons attended the event, representing 17% conversion against the 10% that had been estimated.

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