HAVAS PORTUGAL, Lisbon / ASSOCIACAO HUMANITARIO DE ALZHEIMER / 2018
We see a man waking up, caressing his sleeping wife's hand. He goes to the living room and we see a birthday cake, it's his wife's birthday. He enters an old closet room, looks at some old make-up magazines and starts practicing to put make-up on himself. He fails and tries again. Then we see a different face, it's his wife and he is doing her make-up now. She makes an attempt to put the lipstick on herself, but hesitates. He holds her hand and helps her. Then we see the couple going into the living room, where their family is already waiting. The man has still some make up on him which made the family smile all together. An endearing moment which helps us all to get what happened. A super appears "Alzheimer's can take everything, but love".