Cannes Lions
DAVID, Madrid / POND'S / 2021
Overview
Entries
Credits
Execution
The Pond's Men film Love at First Sight begins as a classic cheesy story: a guy moves to a new office and soon notices a woman across the street, working in the building in front of his. Though they can’t speak, they catch one another’s eye and begin to flirt by signing to one another through the glass and playfully imitating one another’s actions. And so, when the woman draws a smiley face on the glass, the protagonist tries to do the same. But instead of steam, he uses his own facial oil, smearing it on the glass to ‘impress’ her. Needless to say, his attempts to make her fall in love results in him completely losing his chance.
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