15 years after his original marriage, we recreated every detail of a blind man’s wedding. From the same church. To the same guests. To even the same cake. Except this time, he could see it with revolutionary eyewear technology from eSight.

Launch Video: An introduction to Andrew Airey, his blindness, pushing viewers to tune into the wedding on Facebook Live.

Event: From the guest list to the flowers, every detail of the wedding event was the same as it was 15 years ago.

Facebook Live: We plugged eSight glasses into Facebook Live so people could see what Andrew saw in real time. 

eCommerce: An Amazon wedding registry was created to help give the gift of eSight to other blind people.

The project was a massive success in terms of reach, engagement and donations. But more important than any metrics, we helped a man get the most important day of his life back.

Wedding Attendance: 69,000

Share action during event reached 200,000+

Social following increase of 15%

eCommerce purchase increase of 17%

Cost Per Click: .021%