From hieroglyphics to pictograms, conversations have certainly evolved – yet throughout history, non-verbal communication has continued to transcend borders, connect cultures and speak volumes, without ever uttering a word. Today, communication around the world has been emojified with the whimsical, emotion brimming and visually surprising rotund digital images moving beyond just the keyboard.

As the team honed in on different forms of non-verbal communication to explore and interact with in the exhibit, they also discovered a common theme in those various mediums – love. In 2014 for the very first time, the most commonly used word was not a word at all. It was the heart emoji. As a nod to this tipping point in culture and this simple universal symbol which expresses the depth and breadth of our greatest emotion, the Pepsi exhibit followed how love has been communicated through the ages.

The pop-up exhibit was ideated and created in a span of three months.

The exhibit carried more than 2,500 attendees over the course of 2 days.

A private opening night with more than 400 in attendance included celebs Maggie Gyllenhaal, Kellan Lutz, Chanel Iman, Olivia Palermo, Andrew Rannells and social media influences @blakesteven, @isnathan and @barretpall. Following the opening night, the exhibit was free and open to the public for two days and garnered press including The New York Times, USA Today, six individual pieces on PEOPLE.com, Entertainment Tonight, InStyle, Us Weekly, ELLE, Huffington Post, Marie Claire and Fortune to name a few.

• More than 2,500 press, influencers & public attended

• Nearly 740 million total earned media impressions *see below for PepsiCo impressions guidelines, with nearly $15MM in estimated ad value

• Broadcast Viewership exceeded 85,000

• 11.3MM Potential Impressions across Twitter + News

• #PepsiMoji Exhibit was mentioned 580xs across news media & Twitter

• 690+ PepsiMoji selfies were created and shared

• 430+ personal PepsiMoji designs were created/shared

• 700+ Mentions across social networks (*not including SnapChat or Facebook)

• 2.3MM Potential Impressions on Instagram

• More than 22 Million total estimated social impressions (*not including SnapChat or Facebook)

The overall global campaign was the brand’s largest global program and earned outstanding business performance results and competitive wins across global markets.