Cannes Lions

LOVE PLUS CONDOMS

SAATCHI & SAATCHI ROMANIA, Bucharest / PSI ROMANIA / 2010

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Overview

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Credits

Overview

Execution

Concept: Tag people in the club with invisible stamps delivering the message(Aids doesn’t show) and reveal the stamps at a certain point through UV light.

Outcome

More than 3000 people exposed, 1000 condoms distributed, huge spontaneous buzz and word of mouth generated on blogs and social networks.

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