Cannes Lions
SAATCHI & SAATCHI ROMANIA, Bucharest / PSI ROMANIA / 2010
Overview
Entries
Credits
Execution
Concept: Tag people in the club with invisible stamps delivering the message(Aids doesn’t show) and reveal the stamps at a certain point through UV light.
Outcome
More than 3000 people exposed, 1000 condoms distributed, huge spontaneous buzz and word of mouth generated on blogs and social networks.
Similar Campaigns
7 items