Cannes Lions

Love Sets Them Free

PUBLICIS BRASIL, Sao Paulo / NESTLE / 2020

Film

Overview

Entries

Credits

Overview

Execution

We researched and selected different real-life stories of mothers who faced judgments, challenges or prejudices to support their children through love. And we found a song that had the perfect lyrics for the story that we wanted to tell.

The stories fitted in with the lyrics for the Celine Dion's hit "Because You Loved Me". A choir with different children made their declaration of love through the verses of the song, for example: You were my strength when I was weak / You were my voice when I couldn't speak / I'm everything I am / Because you loved me. We re-signified the song in the voice of children: the lyrics, made from a woman to her lover, became a thank-you / tribute from the perspective of a son to his mother. Key parts of the letter appeared translated into Portuguese in the form of letterings.

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